Effective Use of Social Media In Your Organization
The use of social media sites such as Facebook, Twitter and LinkedIn have grown at a remarkable rate, both for business and personal use. In the workplace, more and more organizations are employing social media tools to communicate and advertise to their target audiences. Social networking is becoming an essential tool in the business arena.
However, along with the benefits of these tools in the workplace, there are inevitable risks. Opening up access to these tools, would unavoidably impact employee productivity. Employees could spend endless hours updating their profiles and communicating with friends and family.
Security risks would be another concern. Employees unknowingly accessing malicious social sites, would lead to infecting the corporate network. This could also lead to exposing the organization to hackers with the threat of proprietary data loss and eventual legal liabilities.
Blocking social media websites entirely could be an option. This could, however, dampen employee morale, so giving access to these sites at specific times only, example during lunch time could be a compromise. Alternatively, selected employees involved in using social media for business, could be given full access to these sites.
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